HEART ATTACK SUPER BOWL AD KICKS OFF KING PHARMACEUTICALS' SPONSORSHIP OF AMERICAN HEART ASSOCIATION'S HIGH BLOOD PRESSURE WEB SITE New Super Bowl "Player" King Pharmaceuticals uses engaging and entertaining ad treatment with element of surprise to tackle major health issue Viewers called on to self-assess risk of heart attack and stroke on AHA Web site BRISTOL, TN/DALLAS, TX - January 30, 2007 / PRNewswire /- King Pharmaceuticals®, Inc. (NYSE:KG) is launching a three-year sponsorship of the American Heart Association high blood pressure Web site via a nat